The foundation of M/s Sundar Lal Daga (Daga Clay Pvt. Ltd.) was laid in 1968 by the visionary Late Shri Sundar Lal Ji Daga, whose foresight, dedication, and entrepreneurial spirit transformed a modest beginning into one of trusted names in the ceramic industrial minerals. With a firm belief that quality, honesty, and long-term customer relationships are the true pillars of sustainable success, he established the company with a clear mission—to provide the ceramic and allied industries with superior-quality minerals backed by dependable service.

Recognizing the immense mineral wealth of Rajasthan, Late Shri Sundar Lal Ji Daga invested in developing high-quality mining operations while embracing modern mining practices and strict quality standards. His commitment to ethical business values, continuous improvement, and customer satisfaction laid a strong foundation that continues to guide the company even today.

For more than five decades, the company has remained committed to the vision of its founder, constantly expanding its mining operations, upgrading its processing capabilities, and strengthening its presence in domestic as well as international markets. Today, M/s Sundar Lal Daga (Daga Clay Pvt. Ltd.) stands as a symbol of trust, quality, and excellence, proudly carrying forward the legacy established by its founder while embracing innovation and sustainable growth for future generations.

Under the visionary guidance of Late Shri Sundar Lal Ji Daga, the company laid a strong foundation built on quality, integrity, and customer satisfaction. Carrying this legacy forward, his son, Late Shri Mool Chand Ji Daga, led the organization with exceptional dedication, foresight, and business acumen.

With rich experience in the mining and industrial minerals sector, Late Shri Mool Chand Ji Daga played a pivotal role in expanding the company's operations, strengthening its reputation, and establishing long-lasting relationships with customers across India and international markets. His deep industry knowledge, commitment to excellence, and unwavering ethical values inspired every member of the organization and served as a guiding force for the entire workforce.

His leadership fostered a culture of continuous improvement, innovation, and customer-centric service, enabling the company to consistently deliver premium-quality Ball Clay, China Clay, Feldspar, and Quartz. The principles and vision established by him continue to inspire the director's management and employees, ensuring that M/s Sundar Lal Daga (Daga Clay Pvt. Ltd.) remains committed to excellence while carrying forward the legacy of its founders.